William Hill Launches Irish Betting Website
25/05/2011, Online casino

William Hill, one of the world's leading bookmakers, has announced the launch of a new innovative Irish betting website. William Hill has decided to enter the online Irish market to compete with its rivals for a slice of the estimated €1 billion online betting and gaming business.

The new Irish betting website, which took a year to develop, will offer William Hill's customers a wide variety of global and local sporting events and many betting opportunities. The winner of the “betview award for best online site” this year is ready to offer the Irish players over 500,000 betting opportunities every week on a whole host of events such as GAA, football, rugby, horse racing, golf, motor sports, US sports.

The UK bookmaker, that is currently operating 52 retail betting shops in Ireland, will offer bingo, poker, casino, live casino, slot games and mobile betting as well. This year only, the mobile betting brought William Hill's a 800% increase in their mobile turnover, so the company has decided to offer their Irish players four different mobile applications: Mobile sports-book, Racing applications (Racing Post/WilliamHill), Shake-A-Bet and Match predictor.

“We're really excited about our new Irish venture and we're confident it will be a huge hit with Irish punters. The site itself took a year to design, develop and test, but all good things take time,” said Tony Kenny, Head of International Public Relations at William Hill.

“We already have around twenty Irish people working for William Hill Online and with further global expansions planned, we'll be looking for more top quality Irish staff to join our energetic team,” he added.

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