Evolution Gaming Partners With Betsafe
07/02/2011, Online casino
Evolution Gaming has signed with the Scandinavian online gaming operator Betsafe for a two-year partnership. Betsafe's estimated 500,000 customers will soon be able to enjoy online blackjack, baccarat and roulette games provided by one of the leading developers in the gambling industry.
Evolution Gaming's live games will be delivered to betsafe's users in real time, featuring real tables and real cards, live dealers and live interaction amongst players and dealers. The two-year agreement was signed at ICE in London.
“We expect Evolution’s offering to generate significant incremental revenues. At the same time, Evolution games will serve as a cost-efficient marketing tool and a way to further localise our offering.
We see Evolution’s Live Games as an important and strategic top-level offering. Of course, they will further enrich the Betsafe offer to existing customers. At the same time these games are proven to attract new demographics including, but not limited to, high rollers,” Betsafe CEO Henrik Persson said.
Betsafe.com was launched in January 2006 and it soon became one of the most trusted gaming companies in the world. It currently serves more than 500,000 customers, mainly in the Northern and Eastern Europe, providing its players with an entertaining and safe online betting experience and a wide selection of different betting and gaming choices.
Jens von Bahr, CEO of Evolution, commented: “We are delighted to be working with Betsafe; they have an impressive track record and an excellent understanding of marketing and execution in the online gaming world. I am confident we will see further innovative and localised live offerings emerging from our partnership over time.”
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